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Fresh Is Phasing Out Breakfast...

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Fresh Is Phasing Out Breakfast And Chicken Fillet Rolls


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Is this the end for breakfast And chicken fillet rolls?

One Dublin food shop has decided to scrap breakfast and chicken fillet rolls.

Fresh Good Food Market says it's replacing the popular rolls with new sandwich and buffet options.

According to the Times Ireland Edition, staff haven't been banned from making the roll. However, as it's outside their training, they may not know how to.

Fresh is also phasing out chicken fillet rolls, in favour of grilled chicken breast on sourdough bread or in a baguette.

Sales and Marketing manager Shane Byrne denies that Fresh is getting 'notions'.

"No Fresh is not getting notions. I'm not saying that the breakfast roll man is dead, but we are seeing more 'protein plumbers' and 'quinoa carpenters'".

"People's food habits are changing and we're just getting ahead of that."


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