Tests have found a fake fur jumper for sale on Boohoo actually contained real animal hair.
The online retailer has been told it broke consumer rules with the way it advertised the pom-pom top.
The company says it received the jumpers from a supplier who was aware of its anti-fur ethos.
Boohoo Called Out By Government Body For Selling Real Fur As Fake https://t.co/MfqGTJUS6m pic.twitter.com/ZGVm8ChHQR
— Grazia UK (@GraziaUK) 9 January 2019
Online fast fashion giant boohoo and Zacharia Jewellers have been rapped by the Advertising Standards Authority for selling real fur as faux. The move comes after an investigation by animal charity @HSIUKorg #fur #furfreebritain #fashionindustry https://t.co/Z8J6RH8sZr pic.twitter.com/brpu2KDDO9
— The Industry Fashion (@theindustryfash) 9 January 2019