It's beginning to look a lot like Christmas!!
And the John Lewis Ad is finally here and features the one and only Mr Elton John!
This years story begins in present day and works backwards chronologically through Elton’s life and musical career, leading to the moment he received the special present of his grandmother’s piano that changed the course of his life.
The advert's narrative is summed up at the end, with the slogan "Some gifts are more than just a gift".
Craig Inglis, Partner and customer director, John Lewis & Partners said: “Think back to all of the Christmases that you have enjoyed over the years - I’m sure there is one very special gift that stands out above all others. That’s the magical feeling we wanted to bring to life this year.
"The ad tells the story of why Elton’s piano was more than just a gift and we hope to remind customers of that special moment when they’ve given a gift at Christmas time that they know will be treasured forever."
Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it.”
Check out the Ad below!
