Business Spotlight: Here's How Corcoran's Have Pivoted Their Business In Covid
Corcoran's are an Irish owned family business founded in 1999, in operation 22 years this year.
Their first store opened in Caherciveen and has expanded to include 4 more stores over the years now coming to a total of 5 stores in the Munster area.
Like many other businesses, due to covid Corcorans have had to look at their online presence and see where they could improve during this difficult time.
Preliminary work on the website began pre-covid and it is now their focus and 2021 goal to have a fully user-friendly website for their customers that will be simple and convenient, carry detailed information, and offer beautiful and cohesive imagery of their full range.
View this post on Instagram
The aim of Corcoran's website is to help their customers imagine what a particular piece of furniture will look like in their home and choose the perfect pieces to suit their style and needs.
The e-commerce platform is a key aspect of the venture, without which they wouldn’t be able to operate at all during the level 5 restrictions.
The website has allowed them to continue to trade online during this tumultuous time and has allowed Corcorans to supply the growing customer base nationwide.
View this post on Instagram
"Through various avenues we are helping our website stand from of the crowd. One way we’re doing this is by posting weekly blogs with styling tips, online shopping information, buying guides, and other lifestyle pieces, which are published every Friday on our website. We also have a monthly newsletter that our customers can sign up to, showcasing exclusive offers, competitions, and sneak peaks of what we have going on behind the scenes."
Visit their website here.
