Kendrick Lamar is pursuing other interests aside from music at the moment. The rapper has appeared in the ad campaign for the footwear giant, Reebok Classic.
They've collaborated with him on their 'Club C Capsule' earlier in January and they have now unveiled the 2017 spring campaign for the brand.
Speaking in a recent interview, Kendrick said that they were one of his favourite shoes. 'Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you came from.'
Lookin' well Kendrick.
