Molly-Mae Hague Becomes Pretty Little Thing's New Creative Director

Molly-Mae Hague is making moves

Love Island 2019 runner-up Molly-Mae Hague has become Pretty Little Thing's new creative director.

She announced the news on Instagram today, branding it her biggest career move to date.

 

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Molly-Mae captioned a photo of herself, 'I’m beyond ecstatic to announce that I am the new CREATIVE DIRECTOR of @prettylittlething for UK/EU'

'This is the biggest move in my career so far and I can’t explain my gratitude to my favourite brand in the world for trusting me with this role.'

'PLT have had faith in me from the VERY start and to now be a Director within the business feels like a complete dream come true.'

 

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'I hope you’re all ready for my visions to come to life within this incredible brand…'

'To celebrate this huge news I’m bringing you without a doubt my best collection to date, I’ve worked on this collection now for SO long and I’m beyond proud of it!'

'Now LIVE and available to shop…. I can’t wait to see you all in it!'

 

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Distancing herself from Love Island

Since leaving the Love Island villa in 2019, Molly-Mae has rarely mentioned her time on the show, and there's a reason for this.

The former Islander believes that by distancing herself from the show, she's opening up a world of opportunities.

She told The Sun, 'When I came out of Love Island, I never wanted to be known as a Love Islander because I felt it closed me off to a lot of other opportunities that I have now explored in the way I distanced myself.'

 

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Molly-Mae added, 'I don’t believe, if I had stuck with, 'I'm just a Love Islander, I’m just a Love Islander,' I probably wouldn’t be sitting here now as the creative director of PLT.'

'It wasn’t necessarily all strategic but definitely from the start I have worked on distancing myself and not just being capped as being known as one thing.'

 

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She went on, 'I think when you come out of that show, the opportunities are endless, it just depends on how much you want to work and how much you want to run with it. For me I went full throttle and here I am now.'

'I wouldn’t change a single thing I’ve done. I’m really proud of what I have done since I’ve come out of the show.'

 

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Massive congrats to Molly-Mae on her new role!