Love Island winner and Limerick man, Greg O'Shea just launched his own sustainable clothing line.
Taking a step away from his fellow Islanders who all signed deals with fast-fashion companies, Greg decided to bring out a sustainable clothing line.
According to the website, Too Politically Correct came about from a long frustration of the repetitive cycle of buying clothes wearing them once and then being unable to wear them again due to the poor quality of the garments.
Their goal is to
"supply high-quality garments that are versatile, affordable and most importantly sustainable".
On the brand website, they detail just how sustainable the clothing is.
"Currently, all our garments are made with recycled materials or organic cotton which contributes to the high quality of the pieces".The ink which we use for screen-printing is not sustainable at the moment and this is due to the lack of inks on the market that meet the stringent requirements. Rest assured we are constantly researching and trying to source inks that can replace the ones used currently by our manufacturer."